The Symphony of Branding at the Intersection of CX and UX in the B2B Market

The world is increasingly customer-centric, and interactions between companies and consumers have become crucial to business success.

The intersection between B2B Marketing, Customer Experience, and User Experience is closer than you might think. João Cavalcanti, CX/UX Specialist & Brand Manager at agap2IT, elaborates on this issue in an opinion piece published exclusively in Marketeer.

‍